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Privacy Policy

Prestigious Fires is a brand of Prima Industries Ltd. Prima Industries Ltd and its affiliates are concerned about privacy issues and want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our websites and any mobile sites, through other services that we may offer in connections with our Websites, over the phone, through our official social media pages that we control, as well as through HTML-formatted email messages that we send to you. By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy. 



Personal Information We May Collect


“Personal Information” is information that identifies you as an individual, such as:


  • Name
  • User name
  • Postal address (including billing and shipping addresses)
  • Telephone number (including home and mobile phone numbers)
  • Email address
  • Credit and debit card number
  • Profile picture
  • Social media account ID
  • Country of residence


In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Site. In these cases, your Personal Information may be collected by this third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s use or disclosure of your Personal Information.


If you submit any Personal Information relating to other people to us or to our service providers in connection with the Site, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.


We do not collect any special categories of personal data of any kind (e.g. Health records, race, religion, sexual orientation).


How We May Collect Personal Information


We and our service providers may collect Personal Information in a variety of ways, including:


  • Through this Site: We may collect Personal Information through the Site, e.g., when you sign up for a newsletter or send an enquiry
  • Offline: We may collect Personal Information from you offline, such as when you contact us over the phone.
  • From Other Sources: We may receive your Personal Information from other sources, such as public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, if you elect to connect your social media account to your Website account, certain Personal Information from your social media account will be shared with us, which may include Personal Information that is part of your profile or your friends’ profiles.


To the extent permitted by applicable law, the Personal Information you provide through the Site may be combined with Personal Information and Other Information that you provide to us (via online or offline means), that is publicly available, or that we may otherwise obtain online or offline, including, for example, from providers of demographic and other information, social media platforms and other third parties. 



How We May Use Personal Information


To the extent permitted by applicable law, we may use Personal Information:


  • To respond to your inquiries and fulfil your requests, such as to send you newsletters or to respond to your questions and comments.
  • To complete and fulfil your purchase, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.
  • To provide you with updates and announcements concerning our products, promotions and programs and to send you invitations to participate in special programs.
  • To re-contact you if we have not heard from you in a while.
  • To send you advertising/promotional material from any of our affiliates.
  • To permit you to participate in social sharing, including live social media feeds.
  • For our business purposes, such as analyzing and managing our businesses, market research, audits, developing new products, enhancing our Sites, improving our services and products, identifying usage trends, determining the effectiveness of our promotional campaigns, tailoring the Sites experience and content based on your past activities on the Sites, and gauging customer satisfaction and providing customer service (including troubleshooting in connection with customer issues).


Our legal basis for processing personal data:


  • Contractural Obligation
  • Legal obligation
  • Legitimate business interest


Any legitimate interests pursued by Prima Industries Ltd are as follows:


  • Business development (lead generation, relationship management)
  • To improve our products and services offered
  • Marketing purposes.




Disclosing Personal Information


We may disclose your personal information to our employees, insurers, professional advisers, suppliers or subcontractors insofar as reasonably necessary for the purposes above.


We may also disclose your personal information to the extent that we are required to do so by law or in connection with any ongoing or prospective legal proceedings.




Third Party

Processing activity

Distribution/Logistics partners

Facilitating business transactions


Legal obligation

Legal representatives

Legal obligation

Act Swiftpage

Marketing and promotion of our goods and services


Except as stated in this policy, we will not provide your personal information to third parties.




Retention period


Personal data will be processed for as long as they are a valid or potential customer. Prima Industries Ltd will store the personal data for this period, unless there is a legitimate, contractual or legal obligation that would require us to remove personal data.






Prospective customer


A business or individual who has transacted with us for the provision of goods or services

A business or individual who’s contact details we have lefitimately gained through sources as in this Privacy policy and who we would like to transact with.

Retention Period

Contact Information:

Between 2 years  - indefinitely (until request for the data to be removed)

Financial information: 7 years minimum.

Contact Information:

Between 2 years – indefinitely (until request for the data to be removed)




Accuracy and access to Personal Information


You can check that the information which we are holding is accurate by emailing us at [email protected] . Also, even if you have consented to receive promotional information from us you can request that we do not contact you with further information by e-mailing us at any time





Prima Industries Ltd uses cookies to store information essential for your user experience while browsing the Prima Industries Ltd website. These are small pieces of information that are stored by your browser on your computer's hard drive. Our cookies do not in themselves recognise the individual user but will recognise the computer you are using so that we know when you are returning to Prima Industries Ltd Online. Most browsers will automatically accept cookies, but you can change the settings on your browser to prevent this happening.



Third Party Websites


We may from time to time refer to or establish relations with companies, organisations and public bodies that will enable you to access their websites directly from our website. Each company, organisation or public body operates its own policy regarding privacy the sale of personal data and the use of cookies. If you have a particular interest in, or concern regarding the way your data will be used then you are advised to read the Privacy Statement on the relevant website. We will try to provide you with links to high quality, reputable websites which we believe will be of interest and relevant to you, but please note that such third party websites are not under our control and we do not contribute to the content of such websites. When you click through to any of these websites you leave the area controlled by Prima Industries Ltd. We cannot accept responsibility for any issues arising in connection with the third party's use of your data, the website content or the services offered to you by these websites.


You may provide a link (but not a framed link) to this site but not (save with our prior written agreement) in any way, which gives the impression that we are associated with or have approved such other site.  You may not reproduce or store any part of this site on any other website without our prior written consent.


We are also not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including in connection with any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.



Right for personal data


At any point while we are in possession of, or processing your personal data, you, the data subject, have the following rights:


  • Right of access – You have the right to request a copy of the information that we hold about you
  • Right of rectification – You have the right to correct data that we hold about you that is inaccurate or incomplete
  • Right to be forgotten – In certain circumstances you can ask for the data we hold about you to be erased from our records
  • Right to restriction of processing – Where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation
  • Right to object – you have the right to object to certain types of processing such as direct marketing
  • Right to judicial review


All of the above requests will be forwarded on should there be a third party involved in the processing of your personal data.



Data Protection Act


In addition to these policies your personal data is protected in the UK by the Data Protection Act 2018. Under this Act we will only process any data we hold about you in a lawful and fair manner. We will keep your data securely to prevent unauthorised access by third parties.


Your personal data may have to be disclosed if we are required to disclose it by law, or as a result of a lawful request by a governmental or law enforcement authority.



Contact us


Prima Industries is owned and operated by Prima Industries Ltd trading as Prima Industries Ltd,  Company No. 5688373. Our registered office is: Unit 2, Chesterton Court, Eastwood Trading Estate, Rotherham, S65 1SJ.


You can contact us on 01709 524 162, by post at the above address or email [email protected]


In the event that you wish to make a complaint about how your personal data is being processed by Prima Industries Ltd (or third parties as described in this privacy policy) or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Prima Industries Ltd. The details for each of these contacts are:



Supervisory Authority Contact

Data Controller Contact Details

Contact Name:

Information Commissioners Office (ICO)

Prima Industries Ltd


Information Commissioners Office, Wycliffe House, Water lane, Wilmslow, Cheshire, SK9 5AF

Unit 2, Chesterton Court, Eastwood Trading Estate, Rotherham, S65 1SJ


[email protected]

[email protected]


03031 231 113

01709 524 162



Policy Changes


Any changes to this Privacy Policy made by Prima Industries Ltd will be posted here and will take effect immediately. This policy was last updated on 11th June 2018